The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of gambling online, has exploded exponentially lately. A significant driver with this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions depending on the traff
The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the buying and selling of online ad space. At the heart of this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, but they operate on op
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships their audience. But how do companies know if their digital marketing efforts are effective? The answer lies in digital analytics for marketing. This field has evolved into a crucial component of marketing strategies, providing businesses using t